It goes without saying that 2020 was a different kind of year.
Some clients are seeing double digit growth; others have seen funding evaporate.
This reminds me of one of the biggest mistakes in computer history.
Did you know that Apple approached Intel to design and make the processor for the iPhone?
Read about it here. https://www.vox.com/2016/4/20/11463818/intel-iphone-mobile-revolution
Intel was looking to the past; they failed to step up and accept the challenge. They didn’t think smartphones would catch on.
Why would you want to use a small smartphone when a desktop or laptop would be so much better.
Turning down Steve Jobs’ requests will go down as one of the biggest blunders in business and technology.
I want to ask you this question.
Are you looking to the past or the future with your 2021 plans?
We live in a new normal and things will not go back to the way it was.
Are you making plans based on your past or looking forward to 2021 and riding the wave of the next big thing?
It’s up to you, but time is going by no matter what.
Let me encourage you to look to the future with a sense of wonder and excitement.
The world of paid media will go through more changes in the next 12 months with privacy and tracking than in the last 10 years combined.
Change offers new opportunities for those who embrace it.
What is your biggest challenge going forward?