When the iPhone was first released it was groundbreaking.
Today smartphone releases are as exciting as watching paint dry.
New smartphones are exciting for die-hard fans.
I’m sure you are wondering what this has to do with marketing and why should you even bother reading this email.
The answer is simple
What I’m about to share with you will rock your world; less than 1% of people understand it.
But the 1% who get it makes all the money, leaving everybody else to fight for table scraps.
Answer these questions to see if you are in the 1% or not.
Do you struggle to fill your pipeline with new leads and clients?
Do you feel people just don’t get your marketing messages, and if they did you would be booked solid for the next year?
Do you wonder why other people can catch traction and scale so fast and yet they have an inferior product or service?
Are you wondering why it was easy to sell in the past and now you’re struggling?
Do you ask yourself why is it so much harder to make sales now than it was a few years ago?
If you said YES to any of these questions, you are part of the 99%.
The fastest way to fix this is to update your message and marketing.